Project context
Making it easier to discover accommodation across Ireland.
Accommodation across Ireland needed to be presented together without feeling generic.
A clean editorial layout with strong imagery, browsable listings and a search-friendly structure.
What the approach prioritised
- Listings
- UX design
- SEO structure
- Clear mobile navigation
- Visible enquiry or booking actions
- Search-friendly page structure
This case study describes the design approach and visible website structure. It does not claim unmeasured traffic, ranking or sales results.