Influencer & entertainer

The Black Paddy: an influencer and entertainment website project.

A high-profile entertainer and influencer needed one recognisable online home for bookings, shows, media and audience content. A bold, personality-led website with clear routes to booking enquiries, upcoming shows, press coverage and social channels.

The Black Paddy influencer and entertainer website homepage

Project context

A personal-brand website designed to feel unmistakably like its subject.

A high-profile entertainer and influencer needed one recognisable online home for bookings, shows, media and audience content.

A bold, personality-led website with clear routes to booking enquiries, upcoming shows, press coverage and social channels.

What the approach prioritised

  • Personal brand design
  • Booking enquiry pathway
  • Show promotion
  • Blog and press content
  • Social media connections
  • Mobile-first navigation

The client responded positively to the completed website and its presentation.

This case study describes the design approach and visible website structure. It does not claim unmeasured traffic, ranking or sales results.

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