Show the quality of the work
Use genuine completed-project photography, galleries and project descriptions instead of relying on stock images or broad claims.
Trades & home services · Ireland
Web Design for Trades in Ireland
Professional websites for builders, landscapers, paving contractors, electricians, plumbers, roofers, carpenters and other home-service businesses. Built around the things customers need before they call: what you do, where you work, proof of your work and a simple way to request a quote.
Business Website package · €999
Up to 5 pages · Copy written for you · First-year hosting essentials · Six months of support
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A trades website should make three things obvious.
What you do. Where you work. How to contact you. A potential customer should not have to hunt through a website to work out whether you provide the service they need or cover their area.
Web Pixels structures trade websites around clear service pages, genuine project photography, service areas, trust signals and prominent enquiry actions. The aim is to make the next step easy on mobile as well as desktop.
See the real Web Pixels trades project for JBC Paving & Landscaping, or read how local businesses can improve their Google visibility.
No ranking, traffic, lead or sales result is guaranteed. The focus is a professional website with sound SEO foundations and a clear path from local search to enquiry.What trade websites need
- Clear individual services and service areas
- Real project photos and completed-work galleries
- Mobile click-to-call and WhatsApp contact
- Quote or enquiry forms that ask useful job details
- Reviews, credentials and accreditations where relevant
- Local SEO and search-friendly page structure
- Fast, responsive WordPress and Elementor build
- Full client ownership after payment
Built around customer decisions
What turns a trade website into useful business proof.
Customers usually compare several businesses quickly. The website should answer the questions that help them decide who looks credible enough to contact.
Make services easy to understand
Separate important services so customers can quickly see what you do and Google has clearer pages to understand.
Explain where you actually work
Build real service areas into the content without filling the site with repetitive location pages that add little value.
Make the quote journey simple
Keep phone, WhatsApp and enquiry options visible, especially on mobile where many local-service searches happen.
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Real Web Pixels project
JBC Paving & Landscaping
A Leinster trades business needed a website that made the quality and range of its work easy to see. The approach prioritised project photography, clearly separated services, local SEO foundations, mobile navigation and visible enquiry actions.
This is a documented Web Pixels case study rather than a before-and-after claim. It explains what the website was designed to prioritise and links to the live website.
Trades websiteLeinster · Paving & landscaping
Photography-first proof of work
Priorities: Lead generation, project gallery, local SEO, clear mobile navigation and visible enquiry actions.
TradesProject galleryLocal SEOMobile enquiries
Different trades, different priorities
The structure should match the type of work you want.
A builder quoting extensions does not need the same enquiry journey as an emergency plumber. The core website can be adapted around the jobs, proof and customer questions that matter to your trade.
Builders & construction
Project-led pages for extensions, renovations, new builds, commercial work or specialist construction services.
Useful focus — completed projects, scope of work, service areas and high-trust enquiries.Discuss a builder website →Landscaping & paving
Visual websites where finished gardens, paving, driveways and outdoor projects can do much of the selling.
Useful focus — photography, galleries, individual services and local coverage.See the JBC example →Plumbing & heating
Clear routes for planned work, installations, servicing and urgent enquiries, with prominent mobile contact.
Useful focus — services, coverage, credentials where relevant and fast contact.Discuss a plumbing website →Electricians
Professional service pages that explain residential, commercial or specialist electrical work and make credentials easy to find.
Useful focus — trust, registrations where relevant, services and quote requests.Discuss an electrician website →Roofing, carpentry & specialist trades
Websites that show workmanship clearly and separate higher-value services from smaller maintenance jobs.
Useful focus — proof of work, service clarity and targeted enquiry forms.Discuss your trade →Home-service businesses
Suitable for painting, flooring, cleaning, maintenance, fitted interiors and other services built around local customers.
Useful focus — local visibility, reviews, mobile UX and easy customer contact.Discuss your business →Local SEO foundations
Built to support local search without creating SEO clutter.
Useful trade SEO starts with a clear site structure: real services, real areas covered, useful project content and consistent business information. It does not require dozens of almost identical town pages.
Search-friendly service page structureNatural service-area contentPage titles and meta descriptionsInternal linking between services and projectsGoogle Search Console setupGoogle Analytics foundationsSitemap and indexing foundationsGoogle Business Profile alignment where applicable
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What is included in the €999 Business Website package.
For many sole traders and trade businesses, a focused five-page website is enough to establish a professional presence and give customers a clear route to contact you. The exact page plan is agreed before work begins.
Typical pages might include Home, Services, Projects or Gallery, About/Areas Covered and Contact. Where your business needs a different structure, the five-page allowance can be organised around the most commercially useful pages.
Business Website · €999
- Up to 5 purpose-built pages
- Website copy written and structured by Web Pixels
- WordPress and Elementor build
- Mobile, tablet and desktop optimisation
- Contact form, click-to-call and WhatsApp options
- Essential on-page SEO and metadata
- Google Analytics and Search Console foundations
- First-year hosting, business email and daily backups
- Training and six months of post-launch support
- Full ownership after payment
Common questions
Web design questions from trades and home-service businesses.
Straight answers before you commit. A written scope is agreed before work starts.
How much does a website for a trades business cost?+
The Web Pixels Business Website package is €999 for up to five pages. It includes website copy support, WordPress and Elementor, contact features, essential SEO foundations, Google Analytics and Search Console setup, first-year hosting essentials, training and six months of support. More complex websites are quoted after the required pages and features are confirmed.
Can Web Pixels write the website content for my trade business?+
Yes. You can provide rough notes, service details, areas covered, existing website content, project photos and any important credentials. Web Pixels can organise that information into clear website copy and a search-friendly page structure for your approval.
Can the website show completed projects and job photos?+
Yes. Project galleries, completed-work sections and individual project pages can be used where they make sense. For visual trades such as landscaping, paving, building and carpentry, genuine project photography can be one of the strongest trust signals on the website.
Can my website target the towns and counties I work in?+
Yes. Service areas can be built naturally into the website structure, copy, metadata and internal links. The focus is useful location information rather than creating large numbers of near-duplicate pages just to repeat place names.
Can customers request a quote from their phone?+
Yes. Trade websites can include click-to-call buttons, WhatsApp contact and a mobile-friendly enquiry form. The form can ask for useful details such as service required, location and a short description of the job.
Will I own the website?+
Yes. Once the project is paid in full, you receive ownership and administrator access to the website and agreed project assets. Accounts should be registered in your business name wherever practical.
Do you guarantee Google rankings or a set number of enquiries?+
No. Web Pixels does not guarantee search rankings, traffic, leads or sales. The website is built with sound technical and on-page SEO foundations and a clear enquiry journey, but performance depends on factors including competition, reputation, content, local visibility and ongoing marketing.
Free website review
Want to know what your trade website should include?
Send Web Pixels your current website—or tell us your trade, services and areas covered. You’ll get a practical view of the structure and features worth prioritising before you commit to a build.
Prefer to write it down? Send an enquiry or email design@web-pixels.ie.